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Your Guide To Promotional T-Shirt Fabric

Mirror, mirror on the wall; what’s the best t-shirt style of them all?

T-shirts are a great item to go with when it comes to promotional products. According to the Advertising Specialty Institute (ASI), one shirt will yield 2,450 impressions in its lifetime5; that’s a lot of eyes your brand can come across. Imagine the impact that ordering a few hundred t-shirts could have on your company's visibility.

With t-shirt purchasing comes the nitty-gritty details that a lot of people don’t know much about; fabric style, for example. It can be hard to know the difference between cotton-blend and polyester and even harder to know which style is best for your specific needs.

There are many t-shirt options, so before placing your next order let’s cover a few common promotional t-shirt styles.

100% Cotton Shirt

If this style of shirt were a music genre, it would be listed under the “Classics”. It is one of the most commonly produced shirts on the market and one of the most dependable, and well known of the fabrics2. Both durable and comfortable, a cotton shirt can be woven into different styles. The cotton t-shirt is ideal for giveaway, tradeshows, and festivals/events or any other place where you’d need to supply a large number of free swag. It’s very cost effective and would be the best choice if you are looking to get the most out of your money.

The 50/50 Shirt

For those not fully committed to 100% cotton will be happy to know that another popular style option is the polyester, cotton blend. Polyester is best for wicking away moisture in the case of high-level activity while cotton adds comfort and a soft feel. Another added benefit to the 50/50 shirt is that it won’t have any significant signs of shrinking after getting tossed in the washing machine. It’s a popular style for promotional swag for it’s light, relaxed feel and slightly more stylish look and will certainly appeal to your consumer base.

The Eco-Friendly Shirt

The state of the environment is always a pressing issue and is very important to many people, especially the younger generations. With 90% of surveyors in a 2015 survey stating they do their best to live an environmentally friendly lifestyle, this desire to live a green life crosses over into the world of promotional products. The popularity of recycled promotional giveaways, including t-shirts, is rising and according to the Advertising Specialties Institute, 42% of people had a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly6. This is why the eco-friendly shirt may be a good option for the environmentally conscious consumer base. Made from a variety of recycled fabrics and materials, this style goes a long way to impress your more selective customers.

The Performance Shirt

Would you say your customers are more active? Then the performance shirt may be the best option for you. Made of 100% polyester these shirts, as mentioned earlier, are great at drying away moisture and sweat. With an added bonus of tending to stay wrinkle free, these shirts are great for high-energy customers or for sweat-inducing events2.


Rig-spun shirts are made from cotton but the process for creating these shirts is different than regular cotton. Ring-spun cotton is fashioned by continuously twisting and thinning cotton strands, making a very fine rope of cotton fibers3. This results in a stronger yarn with a softer feel. They are more durable and last longer than their regular counterparts, in turn making the product a more expensive option. This could prove to be a very generous giveaway for a company with a littler more money to spare.

If you have additional questions about what t-shirt or other apparel items will be best for your brand, contact The Branded Brewery.

The Branded Brewery is your single source for branded swag tailored to the craft brewery, distillery, bar, and restaurant space. We have hand-selected the best products that will help elevate your brand to new heights.



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