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15 Statistics About Promotional Products Your Business Should Know

If your business is looking for the most powerful and cost effective forms of marketing, look no further than promotional products. Promotional giveaways have proven to be a favorite brand-marketing tool for small and large businesses alike, across all industries. We’ve collected a few handy statistics your business should be aware of when adding promotional products to your marketing toolbox.

Did you know:
  1. More than half of U.S. consumers across all ages reported owning a branded t-shirt.
  2. In the U.S. bags are king when it comes to promotional products generating more than 5,700 impressions in their lifetime.
  3. Half of consumers who own branded drinkware reported using the product 2-3 times a week or more.
  4. Outerwear, drinkware, and performance wear are rated top 5 most influential products according to advertisers.
  5. Outerwear, like sweatshirts and jackets, were ranked most influential from ages 18-44.
  6. Glassware has the staying power of about 8 months.
  7. 63% of consumers reported to pass their promotional product along to another after they were finished using them.
  8. A product’s usefulness was ranked the most important factor to why consumers kept their promotional products.
  9. When asked which form of advertising consumers liked best, those under the age of 55 reported that they by far preferred promotional products.
  10. Consumers are nearly 2.5 x times more likely to form a positive opinion of promotional giveaways compared to advertising over the Internet.
  11. Promotional products are the most cost effective form of advertising.
  12. The promotional product industry generates $18.5 billion in annual revenues and employs more than 500,000 Americans.
  13. While consumers could only recall a mere 7% of commercial or television advertisers, 83% of consumers could remember the brand from a promotional product.
  14. After receiving a promotional product, 85% of consumers do business with the advertiser.
  15. Consumers in the northeast coast favored outerwear most out of other promotional products.

Need help choosing the right promotional product for your brand? We are here to help. Contact the Branded Brewery about the products and services found on our website, please contact us by phone or e-mail, and we'll gladly assist you.

For additional reading about promotional products check out our other articles:

Sources
  1. http://media.asicentral.com/resources/impressions-study-2016.pdf
  2. http://www.redbrickclothing.com/stats-promotional-products/
  3. http://www.sageworld.com/blog/index.php/2015/04/30/25-insane-but-true-facts-about-promotional-products/
  4. http://www.brandspiritblog.com/promotional-products-industry-facts-and-insights/
  5. https://blog.epromos.com/promotional-marketing-advertising/10-eye-opening-stats-to-kick-off-promotional-products-work-week/
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